Rice Launches Experience’s Fluid Ticket® Technology Creating New Value for the Season Ticket

Sept. 1, 2015

Houston, Texas, September 1, 2015 –Rice University and Experience, the award-winning fan experience technology company, are expanding the mobile opportunities for Owls season ticket holders and fans beginning with the 2015 Football Season. As part of the Owl Experiences offering, season tickets holders can now enjoy the benefits of Experience’s Fluid Ticket technology with features that let these loyal fans access the best seats available, purchase additional seats to sit with friends or family, and obtain credit for unused tickets.

Fluid Ticket features transform season tickets into versatile, 100-percent mobile assets that can be used for each game, giving season ticket holders the personalization they have always wanted and the value they seek when considering whether to renew their seats for seasons to come. In addition to unlocking the full value of a mobile season ticket, teams can generate more revenue by letting new fans buy seat upgrades from available inventory.

Benefits of Fluid Ticket include:

  1. Best Available Forever – Season ticket holders can opt-in for first access to the best seats anytime they become available. Fans who sign up for Best Available Forever get first access to premium seats for upgrade at every game. Season ticket holders receive a text notification when requested upgrades become available.
  2. Sit with Friends - Season ticket holders can exchange their current seats for a larger group of seats together in a new location. Additional non-contiguous seats may also be purchased to accommodate an expanded group size at the last minute. Season ticket holders can access Sit with Friends up to four weeks prior to any game and up until kick-off.
  3. Not Going- When a season ticket holder needs to miss a game, they can receive full value for their unused tickets in the form of a credit that can then be used to purchase seat upgrades, VIP Experiences, and additional tickets to accommodate larger group sizes at future games.



Returning in 2015 are Owl Experiences that let fans create lifelong memories and provide fans more flexibility to personalize their in-venue experience at each home game.

Unique Owl Experiences are available beginning with the first home game versus Wagner on Saturday, September 5, and include:

  1. Lead the team onto the field – you and a friend will be escorted to the field during half time and will lead the Owls onto the field for the second half of the game. /
  2. Coin toss kid – score this unique opportunity to accompany the Owl captains to the fifty-yard line for the traditional coin toss.
  3. Selfie with Sammy – special chance to snap a quick photo with Sammy the Owl on the sideline. Bring your camera, snap a photo, and post to your favorite destination.

Jana Woodson, Associate AD for Marketing at Rice University stated, “We are very excited to expand our unique experiences, VIP offerings, and seat upgrades for Owls fans through our partnership with Experience. Fluid Ticket also adds tremendous value by giving our Owls season ticket holders unprecedented flexibility when ‘life happens’ and their day-of-game plans change.”

Ben Ackerman, Experience President commented, “Expanding our partnership with Rice means Owls season ticket holders now have more reasons to renew their tickets season after season with the benefits Fluid Ticket provides. Our focus is helping teams like Rice find unconventional ways to add value to fans, especially loyal season ticket holders, to enhance their game day experience and increase the fun for all fans while in stadium.”

To access these opportunities, Rice Owls fans can:

  1. Visit riceowls.com/experiences on their iPhone or Android smartphone
  2. Select an upcoming home game
  3. Register to be notified when upgrade inventory becomes available using their email and mobile phone number
  4. Season ticket holders must use the email address associated with their Season Ticket Holder account in order to access Fluid Ticket functionality

Visit the Rice Owls FAQ page here or email listen@expapp.com.

About Experience Experience is the award-winning fan experience technology company that helps live sports and entertainment organizations attract new audiences and convert casual attendees into fanatics. With over 250 global partnerships, Experience gives millions of fans the opportunity to personalize every live event via their mobile device. Experience is the official upgrade partner of MLB.com and the preferred mobile upgrade partner for the National Football League (NFL.com). Additionally, Experience is the preferred partner for Live Nation Entertainment and Ticketmaster. Learn more by visiting expapp.com; follow us on Twitter @ExpApp or Facebook at.



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